I read this in the Winter 2008 _Wilson Quarterly_.
In the mid-50s, Ford Motor Company recruited the poet Marianne Moore to find a name for a new car model. Some of her sugestions include:
the Silver Sword
the Resilient Bullet
the Mongoose Civique
the Utopian Turtletop

Alas, Ford decided instead to name the car Edsel. Considering how that particular model tanked, perhaps Utopian Turtletop would have been the most appropriate.

Tags: ford, marianne moore, pulitzer prize winning poets
Current Location: inside when I should be outside
Current Mood: contemplative
Current Music: Get Out of My Dreams and into My Car